BreWingZ

BreWingZ is a sports bar and chicken wing restaurant with locations throughout the Greater Houston Area. I worked alongside their corporate marketing department to develop their social media calendars. They would send over the post content, and I would develop the copy, social strategy, keywords and hashtags. I developed brand engagement guidelines to streamline this process and ensure that all content created was on brand. Our graphic designer developed the images. Additionally, I would monitor analytics and create monthly digital reports to send to the client – further fine-tuning the marketing strategy per analytics data.

With their social media strategy, we focused on sporting events and their variety of sauces and specialty cocktails. As is the case with restaurants, it’s fast-paced and requires social monitoring and upkeep with memes and the like. I would offer suggestions to the company for posts based on sporting events and pop culture memes that were relevant.

I had a large paid social budget that was based on my suggestions for the posts to boost. I would allocate based off of how each post did, and specific events and specials. The posts highlighted in yellow were the paid social ads.

View my work for BreWingZ below:

Branding:

Branding Guidelines

SEO & Analytics:

Marketing Analytics Report – March 2021
Marketing Analytics Report – February 2021
Marketing Analytics Report – January 2021

Social Media Marketing:

March 2021
February 2021
January 2021