Hi, I’m Riba!

I empower my clients to tell their brand’s story – encouraging them to embrace what scares them, and allow their creativity to be limitless.

I’m a writer, I’m a marketer, but above all else I’m a storyteller. Every experience in my life has surreptitiously led me to this realization and by proxy, a career in marketing.

As a chef and beer brewer, I learned the nuance of exploratory creativity and the importance of teamwork and communication. Food is food, but what differentiates culinary arts from just cooking? Art. A team helps you see what you don’t see, and there’s no way we can grow without a diversity of ideas. As a paralegal and once aspiring law student, I learned the importance of structure and understanding order to find the areas in which I could allow creativity to flourish. In tech support I learned patience and humility. Sometimes, it’s just going to break and there’s no reason for it. You can’t take it personally. It’s not always a reflection of your abilities or due to negligence; computers are just jerks. However, you cannot give up and you just have to get creative in your solution. It’s ok to ask for help.

These very divergent career paths allow me to see marketing through a different lens and gave me specialized knowledge that has been helpful in unexpected ways throughout my marketing career. I’ve worked with clients from a myriad of industries from distilleries and breweries, to restaurants, artists, HVAC, non-profits, spas, beauty, small businesses and more. I collaborate with clients directly on how best to tell their story.

I have extensive experience with sole management of accounts, and am a one-stop-shop for content creation. Some of my strong suits include marketing strategy, social media marketing, branding, SEO/SEM, copywriting and content writing, WordPress design, budgeting and forecasts, analytics and auditing, and I’m eager to learn more!