10+ Years of Experience

Marketing Consultant

Hi, I’m Riba

I am a Marketer. Storyteller. Writer.

CONTACT ME

About

My Story

I build customer acquisition systems that connect strategy, storytelling, and data. My work helps organizations understand what drives growth, identify where performance is being lost, and turn marketing insights into measurable results.

Digital Marketing & Growth Consultant

LFK Consulting

Jan 2012 - PRESENT

Provide end-to-end growth marketing strategy and execution for small businesses, connecting SEO, paid media, content, website optimization, social media, and analytics to measurable customer acquisition.

Responsibilities:

Own customer acquisition across multiple SMB accounts, identifying the highest-performing channels and optimizing programs for sustainable growth.
Develop integrated marketing strategies across SEO, content, paid search, paid social, websites, and social media.
Build SEO programs from keyword research through content production and on-page optimization.
Improve website performance through audience research, messaging refinement, user experience improvements, and clearer conversion paths.
Develop and manage social media strategies that expand audience reach and encourage meaningful engagement.
Use marketing analytics to evaluate channel performance, identify growth opportunities, and recommend where clients should invest their resources.

Key Accomplishments:

Increased online visibility and customer acquisition by an average of 25% across client engagements through integrated SEO, content, paid media, website, and social media strategies.
Built SEO programs from keyword research through content production and on-page optimization, increasing organic traffic by approximately 40% across client portfolios.
Improved website conversion through audience-informed messaging, user experience enhancements, and clearer paths from discovery to inquiry.
Developed social media strategies that increased audience reach, with client accounts averaging approximately 30% growth in followers and interactions.
Used marketing analytics to identify high-performing channels, uncover acquisition opportunities, and guide clients toward more effective marketing investments.

Digital Analytics Consultant

InfoTrust

Jun 2023 - Nov 2023

Used growth analytics, funnel analysis, attribution, and marketing measurement to improve paid and organic performance across more than 20 client engagements.

Responsibilities:

Implemented and managed analytics tracking through Google Analytics 360, Google Tag Manager, and related measurement tools.
Audited analytics implementations to identify tracking gaps, improve data quality, and strengthen reporting accuracy.
Analyzed customer journeys, campaign performance, and conversion funnels to identify bottlenecks and growth opportunities.
Built customized dashboards and marketing measurement frameworks that connected channel performance with business goals.
Translated complex performance data into clear recommendations, testing opportunities, and optimization priorities.
Collaborated with marketing teams and stakeholders to improve reporting processes and support faster growth decisions.

Key Accomplishments:

Improved marketing ROI by an average of 15% and increased conversion rates by 20% by identifying performance gaps and optimization opportunities.
Increased targeted audience engagement by 25% through analysis of customer behavior and campaign performance.
Reduced manual reporting time by 40% by implementing more efficient analytics tools, dashboards, and reporting processes.
Gave clients real-time visibility into campaign performance, conversion trends, and customer behavior through customized dashboards.
Contributed to a 30% increase in client retention by translating analytics insights into actionable recommendations aligned with client goals.

Content Marketing Manager (B2B)

Penn Foster Group

Mar 2022 - Oct 2022

Led content marketing, SEO, event marketing, and cross-channel demand generation for Carrus, a B2B SaaS learning and development platform within Penn Foster Group.

Responsibilities:

Developed and executed SEO-led content strategies designed to increase organic visibility, inbound leads, and customer acquisition.
Planned and managed cross-channel campaigns across content, email, social media, and events.
Led content development across product lines, including thought leadership, employee advocacy, and sales enablement materials.
Managed content creation, distribution, optimization, maintenance, and repurposing across the customer journey.
Used marketing analytics to evaluate content and campaign performance, identify optimization opportunities, and improve marketing ROI.
Collaborated with internal teams and external partners to coordinate trade shows, sponsorships, creative assets, and campaign execution.

Key Accomplishments:

Led trade show marketing programs that contributed to more than $50 million in closed-won revenue while coming in 20% under budget.
Developed and executed an SEO and content strategy that increased organic traffic by 40% and inbound lead generation by 30%.
Improved search visibility through technical SEO, content optimization, and search-intent research.
Strengthened B2B demand generation through coordinated campaigns across content, email, social media, and events.
Used campaign and content performance data to identify opportunities for continuous improvement and more effective marketing investment.

Account Coordinator

You Squared Media

Oct 2020 - May 2021

Coordinated multi-channel marketing campaigns and managed client relationships for a diverse portfolio in a fast-paced agency environment.

Responsibilities:

Coordinated campaign strategy and execution across organic social media, paid social advertising, content, and digital creative projects.
Managed social media accounts and developed content calendars aligned with each client’s goals, audience, and brand voice.
Served as a primary point of contact for clients, communicating campaign progress, performance, and upcoming priorities.
Monitored campaign results and prepared performance reports highlighting successes, challenges, and opportunities for optimization.
Collaborated with internal creative and account teams to deliver campaigns on time and maintain consistent messaging across channels.
Used audience and campaign data to refine content strategies and improve engagement.

Key Accomplishments:

Increased social media followers and engagement by 85% through audience-focused content strategies and ongoing campaign optimization.
Contributed to a 20% increase in client retention through responsive account management, clear communication, and actionable performance reporting.
Strengthened brand awareness and customer interaction by developing engaging, platform-specific social media content.
Improved campaign decision-making by translating performance data into clear recommendations for clients.
Successfully coordinated multiple client accounts and campaign timelines while maintaining alignment with client goals and expectations.