10+ Years of Experience

Marketing Consultant

Hi, I’m Riba

I am a Marketer. Storyteller. Writer.

CONTACT ME

About

My Story

My career began at the intersection of creativity, strategy, and problem solving. Early on, I realized that successful marketing is not just about promotion. It is about understanding people, recognizing patterns in data, and translating that insight into clear, compelling messaging that connects with the right audience.

Digital Marketing Consultant

LFK Consulting

Jan 2012 - PRESENT

Providing end-to-end digital marketing and branding support for small businesses. Developed tailored marketing strategies that strengthened brand positioning and increased customer engagement, helping clients build stronger online visibility in competitive markets.

Developed tailored digital marketing strategies that strengthened brand positioning and improved online visibility for small business clients.
Managed full marketing execution for multiple clients, including content creation, website design, SEO strategy, and social media management.
Conducted keyword research and implemented on page SEO to improve search rankings and drive organic traffic.
Designed and launched user friendly websites that clearly communicated brand identity and improved user experience.
Planned and executed social media strategies that expanded audience reach and increased engagement.

Key Accomplishments:

Implemented new competitive analysis and social media content and hashtag strategy that increased Instagram and Facebook post engagement by 84% and 71%, respectively.
Average 25% increase in online visibility and customer acquisition.
Average 40% increase in organic search traffic across client websites.
Average 30% increase in social media followers and interactions.

Digital Analytics Consultant

InfoTrust

Jun 2023 - Nov 2023

Worked with marketing teams to implement and manage analytics tagging, ensure accurate data collection, and interpret website and campaign performance data. Provided insights and reporting that helped teams understand user behavior and optimize their digital marketing efforts.

Implemented and managed analytics tracking using tools like Google Tag Manager to ensure accurate data collection across websites and marketing campaigns.
Audited analytics implementations and resolved tracking issues to improve data quality and reporting accuracy.
Analyzed website and campaign performance data to identify trends, user behavior patterns, and optimization opportunities.
Built customized dashboards and reports that translated complex analytics data into clear insights for marketing teams.
Collaborated with stakeholders to define KPIs and measurement strategies that aligned analytics reporting with business goals.

Key Accomplishments:

Improved data accuracy and reliability by implementing structured analytics tagging frameworks across multiple client websites, reducing tracking errors by an estimated 30% and strengthening campaign measurement.
Developed customized analytics dashboards that reduced manual reporting time by approximately 40% and allowed marketing teams to access performance insights in real time.
Conducted analytics audits that uncovered tracking gaps and implementation errors, increasing data completeness and event tracking coverage by roughly 25%.
Analyzed user behavior and campaign performance data to identify optimization opportunities that helped clients improve marketing conversion rates by an estimated 15%.
Collaborated with marketing and technical teams to align analytics measurement with business goals, supporting data driven campaign decisions that improved overall marketing efficiency by approximately 20%.

Content Marketing Manager (B2B)

Penn Foster Group

Mar 2022 - Oct 2022

Led content marketing initiatives that supported demand generation and brand visibility for a B2B SaaS learning and development platform. Managed tradeshow marketing, developed SEO and content strategies, and coordinated cross channel campaigns across content, social media, and email while using analytics to guide marketing decisions.

Lead and developed content marketing strategy and marketing campaigns across product lines – focusing on thought leadership, employee advocacy, and sales enablement.
Directed content creation, including project management and collaborating on the development of visuals and other creative assets.
Implemented and executed SEO strategies and optimization, content syndication strategies, and analytics audits.
Developed systems for content creation, distribution, maintenance, content retrieval, and content repurposing, including the real-time implementation of content strategies.
Managed all aspects of event marketing and tradeshows, from initial conception to execution and representation. This included event selection, booth design and lead retrieval strategy, travel, securing of sponsorships, handling logistics and event marketing strategies, tracking budget, negotiating with vendors, and evaluating event effectiveness.

Key Accomplishments:

Developed and spearheaded a dynamic content strategy that led to a 15% increase in B2B partnerships and revenue within 6 months.
$50 million in closed-won deals while coming in 20% under budget.
Increased organic traffic by 40% and improved lead generation by 30%.
50% increase in organic search traffic and a 35% rise in inbound leads.

Account Coordinator

You Squared Media

Oct 2020 - May 2021

Solely managed and executed marketing and content strategies for a diverse portfolio of accounts, in a fast-paced marketing agency.

Content creation and management of social media accounts – auditing for consistency and providing guidance on best practices.
Created social media calendars, and scheduled posts using Hootsuite and Buffer. Created social ads and boosts with Facebook Ads Manager, LinkedIn ads, and other social platforms.
Assisted in overhauling company websites, including creating digital copies and collaborating on creative items.
Created video content, and organized photoshoots for client marketing collateral.
Provided company training, document creation and control, and development for marketing initiatives and digital platforms.

Key Accomplishments:

Managed social media marketing strategies for multiple client accounts, increasing followers and engagement by 85% through targeted content planning and platform optimization.
Coordinated cross channel marketing campaigns for agency clients, helping improve campaign performance and contributing to a 25% increase in overall client lead generation.
Served as the primary client liaison, maintaining consistent communication and performance reporting that contributed to a 20% increase in client retention.
Developed high performing social media content that improved brand visibility and increased audience interaction by approximately 40%.
Monitored campaign performance and provided data driven insights that helped clients refine marketing strategies and improve campaign efficiency by an estimated 15%.