For Maryam Obeyd Therapy, I led a comprehensive website redesign and digital marketing strategy that better reflects the practice’s warm, culturally responsive, and relational approach to therapy. I developed the site structure, wrote and optimized the website copy, refined the brand presentation, and supported local directory and Google Business Profile optimization. My ongoing SEO work includes keyword research, technical and on-page optimization, local SEO, internal linking, and the creation of search-focused blog content designed to increase visibility and attract aligned clients throughout California.
Polaris Behavioral Services is an independent private practice therapist, Chris Merchant, located in Texas. As a new business owner with a specific vision and goals, Chris specifically knew what he wanted. The challenge was bridging the gap between what was possible to do and what was out of budget.
I have been consulting with Chris on his overall marketing strategy, including SEO directory listings. We developed his branding and logo from the ground up, and designed him a custom WordPress website that reflects the authoritative and professional brand that he is creating.
The In-Between Therapy Services is an independent private practice therapist, Luce O’Steen, located in Texas. As a new business owner, Luce was a bit lost on where to start. Her website was previously built on Simple Practice and was not accruing domain authority for SEO.
I have been consulting with Luce on her overall marketing strategy, including SEO directory listings. We developed her branding and logo from the ground up, and designed her a custom WordPress website that reflects the colorful person that she is, and reflects the inclusive nature of her business. I am currently in the process of consulting with Luce on a blogging and SEO strategy.
MixxTape Radio is a local Portland rapper who commissioned us for a WordPress website design to promote his music and merchandise. This was a project that I took the lead on, and it was my first attempt at a dark-themed website. It also was my first time working with Adobe PhotoShop. The client provided next to no assets, so most of the information was pulled from what we could find online about him. He wanted as many parallax images as possible, along with a WooCommerce store. He provided a few pictures, and the challenge was adapting the few existing assets we had to work for the website. My team helped me create the more complicated elements of design in PhotoShop, and we collaborated on overall look. The website is currently not finished, but will be pointing to mixxtaperadio.com.
As part of an organic SEO strategy for PNW Cabinets, I created SEO landing pages per service that they provided: countertops and cabinets. The goal was to get their Google My Business pages ranked as well as generate credible leads. Each page was created with specifically high-ranking keywords.
To track specific leads from the SEO landing pages, I configured the contact form to have a subject line containing the following information viewable only to our client “New Contact Form Submission (SEO – Cabinets)”.
As part of an organic SEO strategy for Viewpoints Landscaping, I created SEO landing pages per location served, such as Portland, Clackamas, and Hillsboro. The goal was to get their Google My Business pages ranked as well as generate credible leads. Each page was created with specifically high-ranking keywords and mirrored one another.
To track specific leads from the SEO landing pages, I configured the contact form to have a subject line containing the following information viewable only to our client “New Contact Form Submission (SEO – Portland)”.
Atrium West is a high-end office rental space in Tigard, OR. The client was wanting to sell the space, so the website needed to marry the appeal to seller and to tenant. The biggest challenge was finding a way for tenants to book the conference room online without bothering the building owner throughout the process for approving bookings. He is a real-estate mogul, and wanted a very low-maintenance website. I wrote most of the copy and assisted my team with the overall design.
Nina Mata-Russell, LMT is a mobile massage therapist in Houston, TX who specializes in trauma-informed, LGBTQIA+ safe massage therapy. She started out with no online presence, no assets, and no idea how to start marketing her business.
I have been consulting with her on how best to operate her business – in particular, not underselling her services. For her website, we scheduled a photoshoot for assets – her primary goal was to have diversity in her website photos of race, gender, body types, etc. In addition to facilitating the photoshoot, I wrote all of the website copy and built the website from the ground up. I am currently in the process of blogging for her and publishing her blogs to content syndication networks. I have also created and optimized her social media platforms, Google My Business page, SEO strategy, and tracked analytics.
This project is ever-growing and I have the full trust of the client to continue optimizing her marketing strategy.
Metalbound is an artisan BDSM furniture craftsman located in Ft. Lauderdale, Florida. They were doing a complete rebuild of their e-Commerce structured website, and I had to bid against several other web design firms for the job. Other than the images on the previous site that were not of good quality, and Instagram, there was no marketing collateral.
In addition to the site design, Metalbound did a a full organic SEO strategy, which was a challenge given the adult content and censorship, and requires creativity with keywords and writing.
