Social Media

BreWingZ is a sports bar and chicken wing restaurant with locations throughout the Greater Houston Area. I worked alongside their corporate marketing department to develop their social media calendars. They would send over the post content, and I would develop the copy, social strategy, keywords and hashtags. I developed brand engagement guidelines to streamline this process and ensure that all content created was on brand. Our graphic designer developed the images. Additionally, I would monitor analytics and create monthly digital reports to send to the client – further fine-tuning the marketing strategy per analytics data.

With their social media strategy, we focused on sporting events and their variety of sauces and specialty cocktails. As is the case with restaurants, it’s fast-paced and requires social monitoring and upkeep with memes and the like. I would offer suggestions to the company for posts based on sporting events and pop culture memes that were relevant.

I had a large paid social budget that was based on my suggestions for the posts to boost. I would allocate based off of how each post did, and specific events and specials. The posts highlighted in yellow were the paid social ads.

View my work for BreWingZ below:

Branding:

Branding Guidelines

SEO & Analytics:

Marketing Analytics Report – March 2021
Marketing Analytics Report – February 2021
Marketing Analytics Report – January 2021

Social Media Marketing:

March 2021
February 2021
January 2021

Dr. Navin Subramanian is a spinal surgeon located in Houston, Texas. He operates his own private practice as well as affiliations with multiple hospitals in the Houston Medical Center. Needless to say, he’s a busy man and wanted a very “hands-off” approach with his social media strategy.

His target audience is athletes and the 50+ age group. As such, I based his strategy off of wellness tips and spine health. Often, spinal patients who are at the point of needing surgery have had diminishing quality of life due to their pain – I wanted to highlight that under Dr. Subramanian’s care, they can gain that quality of life back. These tips also applied to those who were contemplating the surgery, had recently had it, or were working with physical therapists. These #WellnessWednesdays ended up being his highest engagement posts.

I created all of the copy and images for the account, monitored Analytics, and conducted keyword research. In addition to the organic social media posts, I had a paid social budget that I would allocate based off of how each post did. The posts highlighted in yellow were the paid social ads.

View my work for Dr. Subramanian below:

Branding:

Branding Guidelines

Social Media Marketing:

April 2021
March 2021
February 2021

Ecoer is a B2B HVAC equipment distributor with headquarters in Fairfax, Virginia. They develop and distribute their own AI and “Smart” IoT HVAC technology, serving HVAC companies in the U.S. and Canada, with additional offices in China and Japan. Their target audience was HVAC companies, and they offered a distributor program with resources for their vendors. Primarily, they wanted to show that Green Energy is accessible and affordable and will entice homeowners to use the services of their vendors.

With their social media strategy, I focused on the elements of the technology specifically to appeal to the HVAC companies – without getting too technical, or it would be too niche. I wanted to give the HVAC companies a sales pitch to give their customers, and further entice them with the distributor program perks. I started doing weekly “Vendor Spotlights” to encourage engagement and re-shares, which culminated into more distributor program signups.

I created all of the copy and images for the account, monitored Analytics, wrote blogs and published to syndication networks, and conducted keyword research. In addition to the organic social media posts, I had a paid social budget that I would allocate based off of how each post did. The posts highlighted in yellow were the paid social ads.

View my work for Ecoer below:

Branding:

Branding Guidelines

SEO & Analytics:

Marketing Analytics Report – March 2021
Marketing Analytics Report – February 2021
Marketing Analytics Report – January 2021

Copywriting:

Smart Thermostats Are No Longer an Option for Energy Efficiency in HVAC Systems
How to Maximize Energy Efficiency with HVAC Systems
Why is ENERGY STAR Important When Choosing Your HVAC System?

Social Media Marketing:

April 2021
March 2021
February 2021

Texas Crown Club Whisky is a Texan-owned, Canadian whisky that was my first account – my “baby”. I loved working with the brand and helping them develop their brand new social media strategy. We would have weekly meetings with the client to discuss ideas and develop the branding, marketing campaigns, and more. The target audience was millennials, and the overall attitude of the brand was very raunchy and sarcastic. The Texan theme was prevalent in the posts, as well as drink recipes, and general witty sarcasm.

We worked alongside influencers to create #ThirstyThursday posts and re-shares for marketing collateral, and I created #WhiskyWednesdays whisky drink recipes. In addition to the organic and paid social media marketing, I created all of the copy and images for the account, filmed and developed drink recipe videos, created drink and food recipes, wrote blogs and published to syndication networks, monitored Analytics, and conducted keyword research.

For their blogging strategy they let me decide on the topics, and wanted two blogs per month. I planned for my topics based on keyword research and competitive analysis.

View my work for Texas Crown Club Whisky below:

Branding:

Branding Guidelines

SEO & Analytics:

SEO & Targeted Keywords Report
Long-tail Keyword & Blogging Strategy
Marketing Analytics Report – March 2021
Marketing Analytics Report – February 2021
Marketing Analytics Report – January 2021
Marketing Analytics Report – December 2020
Marketing Analytics Report – November 2020

Copywriting:

Should You Add Ice to your Whisky?
Light and Refreshing Spring Cocktails
How to Host a Whisky and Cigar Party
The Whisky Glass Guide: What to Choose and Why
The Beginner’s Guide to Liking Whisky
The Perfect Whisky Pairing Valentine’s Day Dinner
12 Whisky Mixers and How They Can Drastically Change or Enhance the Flavors of Your Whisk(e)y

Social Media Marketing:

Social Media Marketing Strategy
April 2021
March 2021
February 2021
January 2021
December 2020
November 2020