My Experience
Software Develop.
Co-Founder
Microsoft Corporation
Web Design.
Founder, XYZ IT Company
Reinvetning the way you create websites
Teacher and Developer
SuperKing LTD
Sr. Software Engineer
Education
BSc in Computer Science
University of DVI
New Haven, CT ‧ Private, non-profit
AS - Science & Information
SuperKing College
Los Angeles, CA 90095, United States
Secondary School Education
Kingstar Secondary School
New Haven, CT ‧ Private, non-profit
My Resume
Education
Master's Degree, Public Health: Behavioral Science & Health Promotion
University of Texas Health Science Center at Houston
Bachelor of Arts Degree, English
University of Houston, DowntownCum Laude, Sigma Tau Delta
Associate of Arts Degree
Lone Star CollegeCum Laude
HubSpot
- Email Marketing Certification
- SEO Certification
- Google Analytics Certification
- Google Ads Certification
My Story
My career began at the intersection of creativity, strategy, and problem solving. Early on, I realized that successful marketing is not just about promotion. It is about understanding people, recognizing patterns in data, and translating that insight into clear, compelling messaging that connects with the right audience.
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Over the past decade, I have worked across multiple areas of digital marketing including analytics, content strategy, SEO, website development, and social media management. My experience spans agency environments, SaaS companies, and consulting with small businesses. In each role, my focus has been the same. Build marketing systems that are both strategic and measurable.
Working in digital analytics gave me a strong technical foundation. I collaborated with marketing teams to implement tracking frameworks, interpret performance data, and turn complex analytics into actionable insights. This experience taught me how to measure what actually drives growth rather than relying on assumptions.
Later roles allowed me to combine that analytical background with creative strategy. I developed content marketing programs, managed cross channel campaigns, and led initiatives that strengthened brand visibility and customer engagement. I also began consulting with small businesses, helping them clarify their messaging, build stronger digital presences, and compete more effectively online.
Today, I bring together both sides of marketing: the analytical and the creative. My approach is grounded in data, informed by strategy, and driven by a genuine curiosity about how businesses grow and how audiences connect with brands.
At its core, my work is about helping organizations tell their story more clearly and reach the people who need what they offer.
Digital Marketing Consultant
LFK ConsultingProviding end-to-end digital marketing and branding support for small businesses. Developed tailored marketing strategies that strengthened brand positioning and increased customer engagement, helping clients build stronger online visibility in competitive markets.
- Developed tailored digital marketing strategies that strengthened brand positioning and improved online visibility for small business clients.
- Managed full marketing execution for multiple clients, including content creation, website design, SEO strategy, and social media management.
- Conducted keyword research and implemented on page SEO to improve search rankings and drive organic traffic.
- Designed and launched user friendly websites that clearly communicated brand identity and improved user experience.
- Planned and executed social media strategies that expanded audience reach and increased engagement.
Key Accomplishments:
- Implemented new competitive analysis and social media content and hashtag strategy that increased Instagram and Facebook post engagement by 84% and 71%, respectively.
- Average 25% increase in online visibility and customer acquisition.
- Average 40% increase in organic search traffic across client websites.
- Average 30% increase in social media followers and interactions.
Digital Analytics Consultant
InfoTrustWorked with marketing teams to implement and manage analytics tagging, ensure accurate data collection, and interpret website and campaign performance data. Provided insights and reporting that helped teams understand user behavior and optimize their digital marketing efforts.
- Implemented and managed analytics tracking using tools like Google Tag Manager to ensure accurate data collection across websites and marketing campaigns.
- Audited analytics implementations and resolved tracking issues to improve data quality and reporting accuracy.
- Analyzed website and campaign performance data to identify trends, user behavior patterns, and optimization opportunities.
- Built customized dashboards and reports that translated complex analytics data into clear insights for marketing teams.
- Collaborated with stakeholders to define KPIs and measurement strategies that aligned analytics reporting with business goals.
Key Accomplishments:
- Improved data accuracy and reliability by implementing structured analytics tagging frameworks across multiple client websites, reducing tracking errors by an estimated 30% and strengthening campaign measurement.
- Developed customized analytics dashboards that reduced manual reporting time by approximately 40% and allowed marketing teams to access performance insights in real time.
- Conducted analytics audits that uncovered tracking gaps and implementation errors, increasing data completeness and event tracking coverage by roughly 25%.
- Analyzed user behavior and campaign performance data to identify optimization opportunities that helped clients improve marketing conversion rates by an estimated 15%.
- Collaborated with marketing and technical teams to align analytics measurement with business goals, supporting data driven campaign decisions that improved overall marketing efficiency by approximately 20%.
Content Marketing Manager (B2B)
Penn Foster GroupLed content marketing initiatives that supported demand generation and brand visibility for a B2B SaaS learning and development platform. Managed tradeshow marketing, developed SEO and content strategies, and coordinated cross channel campaigns across content, social media, and email while using analytics to guide marketing decisions.
- Lead and developed content marketing strategy and marketing campaigns across product lines – focusing on thought leadership, employee advocacy, and sales enablement.
- Directed content creation, including project management and collaborating on the development of visuals and other creative assets.
- Implemented and executed SEO strategies and optimization, content syndication strategies, and analytics audits.
- Developed systems for content creation, distribution, maintenance, content retrieval, and content repurposing, including the real-time implementation of content strategies.
- Managed all aspects of event marketing and tradeshows, from initial conception to execution and representation. This included event selection, booth design and lead retrieval strategy, travel, securing of sponsorships, handling logistics and event marketing strategies, tracking budget, negotiating with vendors, and evaluating event effectiveness.
Key Accomplishments:
- Developed and spearheaded a dynamic content strategy that led to a 15% increase in B2B partnerships and revenue within 6 months.
- $50 million in closed-won deals while coming in 20% under budget.
- Increased organic traffic by 40% and improved lead generation by 30%.
- 50% increase in organic search traffic and a 35% rise in inbound leads.
Account Coordinator
You Squared MediaSolely managed and executed marketing and content strategies for a diverse portfolio of accounts, in a fast-paced marketing agency.
- Content creation and management of social media accounts – auditing for consistency and providing guidance on best practices.
- Created social media calendars, and scheduled posts using Hootsuite and Buffer. Created social ads and boosts with Facebook Ads Manager, LinkedIn ads, and other social platforms.
- Assisted in overhauling company websites, including creating digital copies and collaborating on creative items.
- Created video content, and organized photoshoots for client marketing collateral.
- Provided company training, document creation and control, and development for marketing initiatives and digital platforms.
Key Accomplishments:
- Managed social media marketing strategies for multiple client accounts, increasing followers and engagement by 85% through targeted content planning and platform optimization.
- Coordinated cross channel marketing campaigns for agency clients, helping improve campaign performance and contributing to a 25% increase in overall client lead generation.
- Served as the primary client liaison, maintaining consistent communication and performance reporting that contributed to a 20% increase in client retention.
- Developed high performing social media content that improved brand visibility and increased audience interaction by approximately 40%.
- Monitored campaign performance and provided data driven insights that helped clients refine marketing strategies and improve campaign efficiency by an estimated 15%.
Community Service
Volunteer
The Montrose CenterEvent planning and marketing for the HATCH youth program for LGBTQIA+ youth.
Communications Committee
AASECTMarketing and PR consulting, email marketing, accessibility compliance.
Research Volunteer
National Alliance on Mental Illness (NAMI)Legal and marketing research in a remote volunteering capacity.
Communications Committee
Texas Assoc. of Marriage and Family Therapy (TAMFT)Email marketing, corporate communications, branding, and social media.
Social Justice Committee
Texas Assoc. of Marriage and Family Therapy (TAMFT)DEI consulting, advocacy, policy planning.
My Portfolio
Contact With Me
Nevine Acotanza
Chief Operating OfficerI am available for freelance work. Connect with me via and call in to my account.
Phone: +012 345 678 90 Email: [email protected]