Email Marketing

BreWingZ is a sports bar and chicken wing restaurant with locations throughout the Greater Houston Area. I worked alongside their corporate marketing department to develop their social media calendars. They would send over the post content, and I would develop the copy, social strategy, keywords and hashtags. I developed brand engagement guidelines to streamline this process and ensure that all content created was on brand. Our graphic designer developed the images. Additionally, I would monitor analytics and create monthly digital reports to send to the client – further fine-tuning the marketing strategy per analytics data.

With their social media strategy, we focused on sporting events and their variety of sauces and specialty cocktails. As is the case with restaurants, it’s fast-paced and requires social monitoring and upkeep with memes and the like. I would offer suggestions to the company for posts based on sporting events and pop culture memes that were relevant.

I had a large paid social budget that was based on my suggestions for the posts to boost. I would allocate based off of how each post did, and specific events and specials. The posts highlighted in yellow were the paid social ads.

View my work for BreWingZ below:

Branding:

Branding Guidelines

SEO & Analytics:

Marketing Analytics Report – March 2021
Marketing Analytics Report – February 2021
Marketing Analytics Report – January 2021

Social Media Marketing:

March 2021
February 2021
January 2021

Carrus is a B2B SaaS Allied Healthcare LMS for Allied Healthcare workers. The company initially started off as purely B2C brand with as CareerStep, but Carrus was launched as the B2B arm of the business to better serve the market alongside continuing the B2C operations.

I managed a team of creatives to develop and implement a dynamic content marketing strategy, which included email marketing and newsletters, social posts, webinars, podcasts, blog posts, whitepapers, eBooks, and more.

In addition to my duties as the Content Marketing Manager, I also spearheaded the following roles and projects:

• Developing and implementing the organic SEO initiatives for the brand. My duties included technical SEO optimization, and content syndication, which boosted site traffic by over 50%, and session duration by 42% within 6 months.
• Tracking and analyzing KPI data to forecast and monitor, and optimize marketing campaigns – including SEO rank, traffic, conversion, lead gen, and video.
• Overhauling lead intake processes to streamline efficiency with automation, and fostering inter-departmental collaboration. This led to an increase in B2B partnerships by over 15% within 6 months.
• Heading trade show logistics planning and on-site execution, including vendor negotiations, tradeshow marketing strategy, booth design and presentation, budgeting, and networking.
• Creating and implementing Google Data Studio templates that were utilized company wide, as well as developing an SEO and Analytics reporting procedure to track campaigns.
• Spearheaded the Carrus Content Hub of resources for HR professionals and healthcare organizations. This pushed the brand into the space of thought leadership, where our CEO was invited to speak at tradeshows, and interviewed by HR.com.

View my work for Carrus below:

SEO & Analytics:

Data Studio Analytics Report – March 2022 – October 2022
Data Studio Analytics Report – September 2022
Data Studio Analytics Report – August 2022
Data Studio Analytics Report – July 2022
Data Studio Analytics Report – June 2022
Data Studio Analytics Report – May 2022
Data Studio Analytics Report – April 2022
Data Studio Analytics Report – March 2022

Content Strategies:

Carrus Resources Hub
Infographic Blogs
Misty Frost Interview – HR.com