Riba Arabghani Riba Arabghani
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Riba Arabghani
  • Home
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Marketing Strategy

Viewpoints Landscaping image in front of a landscaping scene of flowers.
Marketing Strategy | SEO & Analytics | WordPress Website Design | Writing
255

Viewpoints Landscaping

Viewpoints Landscaping image in front of a landscaping scene of flowers.

Viewpoints Landscaping

255
Projects
  • WordPress Website Design & Development
  • Copywriting
  • SEO Optimization
  • SEO Landing Pages
Client

Viewpoints Landscaping

As part of an organic SEO strategy for Viewpoints Landscaping, I created SEO landing pages per location served, such as Portland, Clackamas, and Hillsboro. The goal was to get their Google My Business pages ranked as well as generate credible leads. Each page was created with specifically high-ranking keywords and mirrored one another.

To track specific leads from the SEO landing pages, I configured the contact form to have a subject line containing the following information viewable only to our client “New Contact Form Submission (SEO – Portland)”.

View my work for Viewpoints Landscaping below:

SEO Landing Page Template

Atrium West lobby.
Branding | Marketing Strategy | WordPress Website Design | Writing
273

Atrium West

Atrium West lobby.

Atrium West

273
Projects
  • WordPress Website Design & Development
  • Copywriting
  • SEO Optimization
Client

Atrium West

Atrium West is a high-end office rental space in Tigard, OR. The client was wanting to sell the space, so the website needed to marry the appeal to seller and to tenant. The biggest challenge was finding a way for tenants to book the conference room online without bothering the building owner throughout the process for approving bookings. He is a real-estate mogul, and wanted a very low-maintenance website. I wrote most of the copy and assisted my team with the overall design.

View my work for Atrium West below:

Branding | Marketing Strategy | SEO & Analytics | WordPress Website Design | Writing
267

Nina Mata-Russell, LMT

Nina Mata-Russell, LMT

267
Projects
  • WordPress Website Design & Development
  • Copywriting
  • SEO Optimization
  • Marketing Strategy
Client

Nina Mata-Russell, LMT

Nina Mata-Russell, LMT is a mobile massage therapist in Houston, TX who specializes in trauma-informed, LGBTQIA+ safe massage therapy. She started out with no online presence, no assets, and no idea how to start marketing her business.

I have been consulting with her on how best to operate her business – in particular, not underselling her services. For her website, we scheduled a photoshoot for assets – her primary goal was to have diversity in her website photos of race, gender, body types, etc. In addition to facilitating the photoshoot, I wrote all of the website copy and built the website from the ground up. I am currently in the process of blogging for her and publishing her blogs to content syndication networks. I have also created and optimized her social media platforms, Google My Business page, SEO strategy, and tracked analytics.

This project is ever-growing and I have the full trust of the client to continue optimizing her marketing strategy.

Metalbound's logo.
Branding | Marketing Strategy | SEO & Analytics | WordPress Website Design | Writing
230

Metalbound

Metalbound's logo.

Metalbound

230
Projects
  • WordPress Website Design & Development
  • Branding & Marketing Strategy
  • Copywriting
  • SEO Optimization, Content Syndication
Client

Metalbound

Metalbound is an artisan BDSM furniture craftsman located in Ft. Lauderdale, Florida. They were doing a complete rebuild of their e-Commerce structured website, and I had to bid against several other web design firms for the job. Other than the images on the previous site that were not of good quality, and Instagram, there was no marketing collateral.

In addition to the site design, Metalbound did a a full organic SEO strategy, which was a challenge given the adult content and censorship, and requires creativity with keywords and writing.

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