Metalbound is an artisan BDSM furniture craftsman located in Ft. Lauderdale, Florida. They were doing a complete rebuild of their e-Commerce structured website, and I had to bid against several other web design firms for the job. Other than the images on the previous site that were not of good quality, and Instagram, there was no marketing collateral.
In addition to the site design, Metalbound did a a full organic SEO strategy, which was a challenge given the adult content and censorship, and requires creativity with keywords and writing.
