Texas Crown Club Whisky

Texas Crown Club Whisky is a Texan-owned, Canadian whisky that was my first account – my “baby”. I loved working with the brand and helping them develop their brand new social media strategy. We would have weekly meetings with the client to discuss ideas and develop the branding, marketing campaigns, and more. The target audience was millennials, and the overall attitude of the brand was very raunchy and sarcastic. The Texan theme was prevalent in the posts, as well as drink recipes, and general witty sarcasm.

We worked alongside influencers to create #ThirstyThursday posts and re-shares for marketing collateral, and I created #WhiskyWednesdays whisky drink recipes. In addition to the organic and paid social media marketing, I created all of the copy and images for the account, filmed and developed drink recipe videos, created drink and food recipes, wrote blogs and published to syndication networks, monitored Analytics, and conducted keyword research.

For their blogging strategy they let me decide on the topics, and wanted two blogs per month. I planned for my topics based on keyword research and competitive analysis.

View my work for Texas Crown Club Whisky below:

Branding:

Branding Guidelines

SEO & Analytics:

SEO & Targeted Keywords Report
Long-tail Keyword & Blogging Strategy
Marketing Analytics Report – March 2021
Marketing Analytics Report – February 2021
Marketing Analytics Report – January 2021
Marketing Analytics Report – December 2020
Marketing Analytics Report – November 2020

Copywriting:

Should You Add Ice to your Whisky?
Light and Refreshing Spring Cocktails
How to Host a Whisky and Cigar Party
The Whisky Glass Guide: What to Choose and Why
The Beginner’s Guide to Liking Whisky
The Perfect Whisky Pairing Valentine’s Day Dinner
12 Whisky Mixers and How They Can Drastically Change or Enhance the Flavors of Your Whisk(e)y

Social Media Marketing:

Social Media Marketing Strategy
April 2021
March 2021
February 2021
January 2021
December 2020
November 2020