Marketing Consultant
My Story
If I had to describe my approach to marketing in one word, it would be Promethean: rebelliously creative. I take this same approach in all areas of my life, and I want to tell my story in the most unconventional and uninhibited way possible.
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I empower my clients to tell their brand’s story – encouraging them to embrace what scares them, and allow their creativity to be limitless.
I’m a writer, I’m a marketer, but above all else I’m a storyteller. Every experience in my life has surreptitiously led me to this realization and by proxy, a career in marketing.
As a chef and beer brewer, I learned the nuance of exploratory creativity and the importance of teamwork and communication. Food is food, but what differentiates culinary arts from just cooking? Art. A team helps you see what you don’t see, and there’s no way we can grow without a diversity of ideas. As a paralegal and once aspiring law student, I learned the importance of structure and understanding order to find the areas in which I could allow creativity to flourish. In tech support I learned patience and humility. Sometimes, it’s just going to break and there’s no reason for it. You can’t take it personally. It’s not always a reflection of your abilities or due to negligence; computers are just jerks. However, you cannot give up and you just have to get creative in your solution. It’s ok to ask for help.
These very divergent career paths allow me to see marketing through a different lens and gave me specialized knowledge that has been helpful in unexpected ways throughout my marketing career. I’ve worked with clients from a myriad of industries from distilleries and breweries, to restaurants, artists, HVAC, non-profits, spas, beauty, small businesses and more. I collaborate with clients directly on how best to tell their story.
I have extensive experience with sole management of accounts, and am a one-stop-shop for content creation. Some of my strong suits include marketing strategy, social media marketing, branding, SEO/SEM, copywriting and content writing, WordPress design, budgeting and forecasts, analytics and auditing, and I’m eager to learn more!
Professional Experience
Sexologist & DEIB Consultant
Lilithfoxx LLCSexuality and relationship education, marketing, & organizational DEI consulting.
- Creating and facilitating workshops, lectures, and university seminars.
- Alt sex cultural competency consulting for academia, research, and clinical settings.
- DEIB organizational consulting.
- Keynotes, event hosting, and media appearances.
- Alt sex/relationship professional development and consulting for mental health & other care professionals.
- Branding & business consulting for adult-industry companies.
- Relationship, sexuality & dating writing/editing.
Key Accomplishments:
Interviewed and quoted in several major publications including Cosmopolitan, Ask Men, Men’s Health, HuffPost, and Consumer Reports.
Director of Content Marketing
PennFoster CarrusContent marketing strategy, SEO, and tradeshow marketing for a B2B SaaS EdTech platform.
- Lead and developed content marketing strategy and marketing campaigns across product lines – focusing on thought leadership, employee advocacy, and sales enablement.
- Directed content creation, including project management and collaborating on the development of visuals and other creative assets.
- Implemented and executed SEO strategies and optimization, content syndication strategies, and analytics audits.
- Developed systems for content creation, distribution, maintenance, content retrieval, and content repurposing, including the real-time implementation of content strategies.
- Managed all aspects of event marketing and tradeshows, from initial conception to execution and representation. This included event selection, booth design and lead retrieval strategy, travel, securing of sponsorships, handling logistics and event marketing strategies, tracking budget, negotiating with vendors, and evaluating event effectiveness.
Key Accomplishments:
Developed and spearheaded a dynamic content strategy that led to a 15% increase in B2B partnerships and revenue within 6 months.
Marketing Consultant
LFK ConsultingCreating marketing and branding strategies for small businesses. Managing entire marketing scope for a number of clients including content writing, web design, SEO, and social media account management.
- Marketing and business strategy development – focusing on establishing strong digital presence and utilizing SEO best practices.
- Audited business, marketing, and content strategies – collaborating with stakeholders to identify untapped opportunities and potential bottlenecks.
- Content development and execution, including analytics assessment and campaign management.
Key Accomplishments:
Implemented new competitive analysis and social media content and hashtag strategy that increased Instagram and Facebook post engagement by 84% and 71%, respectively.
Web Developer & Marketing Strategist
The Gorilla AgencyMarketing analytics and automation, data and budget forecasts, WordPress website development, content creation, SEO optimization, and digital marketing strategy for a diverse portfolio of clients. Specialized in Google Analytics, Google Ads, Google Data Studio, Google Merchant Center, and more.
- Conducted consistent website maintenance and updates, tech support, content creation, SEO optimization, and copywriting.
- Created and optimized SEO landing pages.
- Managed Google Analytics, Google Search Console, Google Tag Manager accounts.
- Created Google Data Studio Analytics reports for clients with marketing suggestions and campaign opportunities.
- Website hosting, DNS, and WordPress troubleshooting across all accounts.
Key Accomplishments:
Discovered and resolved 6+ year tracking errors across all client accounts – implementing remedial and preventative measures for future accounts, and created documentation for analytics training for the team. Secured core agency account for the firm – tripling our client base.
Marketing Account Coordinator
You Squared MediaSolely managed and executed marketing and content strategies for a diverse portfolio of accounts, in a fast-paced marketing agency.
- Content creation and management of social media accounts – auditing for consistency and providing guidance on best practices.
- Created social media calendars, and scheduled posts using Hootsuite and Buffer. Created social ads and boosts with Facebook Ads Manager, LinkedIn ads, and other social platforms.
- Assisted in overhauling company websites, including creating digital copies and collaborating on creative items.
- Created video content, and organized photoshoots for client marketing collateral.
- Provided company training, document creation and control, and development for marketing initiatives and digital platforms.
Key Accomplishments:
Spearheaded new market research, audience segments, competitive analysis, branding guidelines, and account auditing protocols that streamlined account management procedures. Creating its relevant documentation and training materials.
Designed and created “Whisky Wednesday” recipe videos and blog posts, which increased social media engagement by over 85% per month consistently.
Marketing Manager
Sidecar AdmissionsMarketing and branding strategy for a graduate school test prep start-up. Bolstered online presence, tracked analytics, and networked with universities and pre-law societies to drive consistent student enrollment.
- Conducted competitive and SWOT analysis, establishing an effective marketing strategy that utilized industry best practices with a smaller marketing budget.
- Bolstered digital marketing presence and branding initiatives – leading to networking opportunities with pre-law societies and universities.
Key Accomplishments:
Created a new email marketing strategy with a personalized test for “study style” with promo for private tutoring. This led to a 40% increase in enrollment and sales.
Digital Marketing Manager
Reddy & Neumann, P.C.Marketing management for an immigration law firm. Promoted multiple times before being named Dept. Head of “Special Attention” cases, which required specialized knowledge and attention to detail.
- Managed 1/3 of the firm’s caseload, and trained 2 subordinates to assist with legal document prep.
- Public relations (PR) and legal article copywriting for the firm’s website.
- Fostered the firm’s digital presence, managing SEO, SEM, social media (SMM), and content development – utilizing analytics and data-driven KPIs.
Key Accomplishments:
Spearheaded and facilitated desktop video production for Facebook Live video updates by the attorneys regarding fast-paced immigration law developments. This doubled the firm’s client base.
Operations Manager
Shiraz CafeOperated and managed a farm-to-table, family style Persian restaurant.
- Established restaurant business plan, surveyed demand, prepared sales projections, and analyses.
- Recruited, trained, and promoted staff. Managed payroll and scheduling, and oversaw day-to-day
restaurant operations. - Compliance and liability monitoring and training.
Key Accomplishments:
Oversaw and established strategy for restaurant grand opening and branding. Business strategy and marketing campaigns led to increased revenue year over year.
Account Manager & Digital Marketing Consultant
Endurance International Group (Newfold Digital)Managed a diverse portfolio of business owners seeking to establish a strong digital and marketing presence.
- Promoted from tech support to a new position created in the marketing department for inter-departmental training classes on technical and marketing initiatives.
- Created custom-tailored product packages and service agreements for WordPress web design, SEO, SEM, SMM, and technical server upgrades.
Key Accomplishments:
Consistently the top-selling agent month over month, and accounting for 20% of the entire company’s sales.
Education
BA in English
University of Houston, DowntownCum Laude, Sigma Tau Delta
AA - Arts, General
Lone Star College
Certified Sexuality Educator
American Assoc. of Sexuality Educators, Counselors, and Therapists (AASECT)
Certified Sexologist
American Board of Sexology
Human Sexuality Intensive
Kinsey Institute at Indiana University
Psychological First Aid
Johns Hopkins University
Gottman Method Couples Therapy Level 1
Gottman Institute
HubSpot
- Digital Marketing
- Email Marketing
- Inbound Marketing
- Inbound Marketing Optimization
- Contextual Marketing
- Content Marketing
- Social Media Marketing
- Digital Advertising
- Advanced Analytics
- AI-Powered Performance Ads
- AI-Powered Shopping Ads
- Google Ads Measurement
- Google Ads Apps
- Google Ads Creative
- Google Ads Display
- Google Ads Search
- Google Ads Video
- Privacy-forward Solutions
- UX Design
- Grow Offline Sales
- Campaign Manager 360
- Search Ads 360
Community Service
Volunteer
The Montrose CenterEvent planning and marketing for the HATCH youth program for LGBTQIA+ youth.
Communications Committee
AASECTMarketing and PR consulting, email marketing, accessibility compliance.
Research Volunteer
National Alliance on Mental Illness (NAMI)Legal and marketing research in a remote volunteering capacity.
Communications Committee
Texas Assoc. of Marriage and Family Therapy (TAMFT)Email marketing, corporate communications, branding, and social media.
Social Justice Committee
Texas Assoc. of Marriage and Family Therapy (TAMFT)DEI consulting, advocacy, policy planning.
Skills
Marketing Strategy
Copywriting
Search Engine Optimization (SEO)
Email Marketing
Data Analytics
AI Prompt Engineering
Tools
- ChatGPT
- HubSpot
- Google Analytics
- Google Ads
- WordPress
- Salesforce
- Hootsuite, Buffer, Sprout Social
- Mailchimp, Mailerlite, Constant Contact
- Marketo
- Semrush, Moz, Ahrefs, Screaming Frog
- Google Ads
- Cvent, EventBrite
Portfolio
Projects
- WordPress Website Design & Development
- Branding & Marketing Strategy
- Copywriting
Client
Polaris Behavioral Services is an independent private practice therapist, Chris Merchant, located in Texas. As a new business owner with a specific vision and goals, Chris specifically knew what he wanted. The challenge was bridging the gap between what was possible to do and what was out of budget.
I have been consulting with Chris on his overall marketing strategy, including SEO directory listings. We developed his branding and logo from the ground up, and designed him a custom WordPress website that reflects the authoritative and professional brand that he is creating.
View the live website at: https://polarisbehavioralservices.com/
The In-Between Therapy Services
Projects
- WordPress Website Design & Development
- Branding & Marketing Strategy
- Copywriting
Client
The In-Between Therapy Services
The In-Between Therapy Services is an independent private practice therapist, Luce O’Steen, located in Texas. As a new business owner, Luce was a bit lost on where to start. Her website was previously built on Simple Practice and was not accruing domain authority for SEO.
I have been consulting with Luce on her overall marketing strategy, including SEO directory listings. We developed her branding and logo from the ground up, and designed her a custom WordPress website that reflects the colorful person that she is, and reflects the inclusive nature of her business. I am currently in the process of consulting with Luce on a blogging and SEO strategy.
View the live website at: https://theinbetweentherapyservices.com/
BreWingZ
Projects
- Email Marketing
- SEO Optimization, Content Syndication
- Branding & Marketing Strategy
- Social Media Marketing
Client
BreWingZ
BreWingZ is a sports bar and chicken wing restaurant with locations throughout the Greater Houston Area. I worked alongside their corporate marketing department to develop their social media calendars. They would send over the post content, and I would develop the copy, social strategy, keywords and hashtags. I developed brand engagement guidelines to streamline this process and ensure that all content created was on brand. Our graphic designer developed the images. Additionally, I would monitor analytics and create monthly digital reports to send to the client – further fine-tuning the marketing strategy per analytics data.
With their social media strategy, we focused on sporting events and their variety of sauces and specialty cocktails. As is the case with restaurants, it’s fast-paced and requires social monitoring and upkeep with memes and the like. I would offer suggestions to the company for posts based on sporting events and pop culture memes that were relevant.
I had a large paid social budget that was based on my suggestions for the posts to boost. I would allocate based off of how each post did, and specific events and specials. The posts highlighted in yellow were the paid social ads.
View my work for BreWingZ below:
Branding:
SEO & Analytics:
Marketing Analytics Report – March 2021
Marketing Analytics Report – February 2021
Marketing Analytics Report – January 2021
Social Media Marketing:
Dr. Navin Subramanian
Projects
- Branding
- Marketing Strategy
- Social Media Marketing
Client
Dr. Navin Subramanian
Dr. Navin Subramanian is a spinal surgeon located in Houston, Texas. He operates his own private practice as well as affiliations with multiple hospitals in the Houston Medical Center. Needless to say, he’s a busy man and wanted a very “hands-off” approach with his social media strategy.
His target audience is athletes and the 50+ age group. As such, I based his strategy off of wellness tips and spine health. Often, spinal patients who are at the point of needing surgery have had diminishing quality of life due to their pain – I wanted to highlight that under Dr. Subramanian’s care, they can gain that quality of life back. These tips also applied to those who were contemplating the surgery, had recently had it, or were working with physical therapists. These #WellnessWednesdays ended up being his highest engagement posts.
I created all of the copy and images for the account, monitored Analytics, and conducted keyword research. In addition to the organic social media posts, I had a paid social budget that I would allocate based off of how each post did. The posts highlighted in yellow were the paid social ads.
View my work for Dr. Subramanian below:
Branding:
Social Media Marketing:
Ecoer
Projects
- Blog Writing
- SEO & Analytics, Content Syndication
- Marketing Strategy
- Social Media Marketing
Client
Ecoer
Ecoer is a B2B HVAC equipment distributor with headquarters in Fairfax, Virginia. They develop and distribute their own AI and “Smart” IoT HVAC technology, serving HVAC companies in the U.S. and Canada, with additional offices in China and Japan. Their target audience was HVAC companies, and they offered a distributor program with resources for their vendors. Primarily, they wanted to show that Green Energy is accessible and affordable and will entice homeowners to use the services of their vendors.
With their social media strategy, I focused on the elements of the technology specifically to appeal to the HVAC companies – without getting too technical, or it would be too niche. I wanted to give the HVAC companies a sales pitch to give their customers, and further entice them with the distributor program perks. I started doing weekly “Vendor Spotlights” to encourage engagement and re-shares, which culminated into more distributor program signups.
I created all of the copy and images for the account, monitored Analytics, wrote blogs and published to syndication networks, and conducted keyword research. In addition to the organic social media posts, I had a paid social budget that I would allocate based off of how each post did. The posts highlighted in yellow were the paid social ads.
View my work for Ecoer below:
Branding:
SEO & Analytics:
Marketing Analytics Report – March 2021
Marketing Analytics Report – February 2021
Marketing Analytics Report – January 2021
Copywriting:
Smart Thermostats Are No Longer an Option for Energy Efficiency in HVAC Systems
How to Maximize Energy Efficiency with HVAC Systems
Why is ENERGY STAR Important When Choosing Your HVAC System?
Social Media Marketing:
Frio Beer
Projects
- Influencer Marketing
- Blog Writing
- SEO Optimization, Content Syndication
- Marketing Strategy
- Social Media Marketing
Client
Frio Beer
Frio Beer is a light beer (also owned by Texas Crown Club Whisky‘s parent company) that was brand new when we started. We developed the marketing strategy and branding. I collaborated on this account with an intern and my mentee. We would have weekly meetings with the client to discuss ideas and develop the branding. The target audience was Gen-Z and college students, as well as dietary conscious drinkers – as it was a keto-friendly beer. The overall attitude of the brand was very youthful and laid-back.
We worked alongside influencers to create posts and re-shares for marketing collateral and focused most of our efforts on Instagram. My mentee created the social media posts, images, and Ad copy with my guidance. I wrote the blogs and published to syndication networks, developed the branding, monitored Analytics, and conducted keyword research.
Their blog happened around the time of baseball season, so I wanted to incorporate elements of that into the post. I planned for my topics based on long-tail keywords that I would pull from Google Search Console, Google Ads Keyword Planner, and aggregate data trends depending on the topics that did best in their organic and paid social media marketing posts.
View my work for Frio Beer below:
Branding:
SEO & Analytics:
Marketing Analytics Report – March 2021
Marketing Analytics Report – February 2021
Copywriting:
Texas Crown Club Whisky
Projects
- Content Marketing Strategy
- SEO & Analytics, Content Syndication
- Social Media Marketing
- Blog Writing
Client
Texas Crown Club Whisky
Texas Crown Club Whisky is a Texan-owned, Canadian whisky that was my first account – my “baby”. I loved working with the brand and helping them develop their brand new social media strategy. We would have weekly meetings with the client to discuss ideas and develop the branding, marketing campaigns, and more. The target audience was millennials, and the overall attitude of the brand was very raunchy and sarcastic. The Texan theme was prevalent in the posts, as well as drink recipes, and general witty sarcasm.
We worked alongside influencers to create #ThirstyThursday posts and re-shares for marketing collateral, and I created #WhiskyWednesdays whisky drink recipes. In addition to the organic and paid social media marketing, I created all of the copy and images for the account, filmed and developed drink recipe videos, created drink and food recipes, wrote blogs and published to syndication networks, monitored Analytics, and conducted keyword research.
For their blogging strategy they let me decide on the topics, and wanted two blogs per month. I planned for my topics based on keyword research and competitive analysis.
View my work for Texas Crown Club Whisky below:
Branding:
SEO & Analytics:
SEO & Targeted Keywords Report
Long-tail Keyword & Blogging Strategy
Marketing Analytics Report – March 2021
Marketing Analytics Report – February 2021
Marketing Analytics Report – January 2021
Marketing Analytics Report – December 2020
Marketing Analytics Report – November 2020
Copywriting:
Should You Add Ice to your Whisky?
Light and Refreshing Spring Cocktails
How to Host a Whisky and Cigar Party
The Whisky Glass Guide: What to Choose and Why
The Beginner’s Guide to Liking Whisky
The Perfect Whisky Pairing Valentine’s Day Dinner
12 Whisky Mixers and How They Can Drastically Change or Enhance the Flavors of Your Whisk(e)y
Social Media Marketing:
Social Media Marketing Strategy
April 2021
March 2021
February 2021
January 2021
December 2020
November 2020
MixxTape Radio
Projects
- WordPress Website Design & Development
- Copywriting
- SEO Optimization
- Branding & Marketing Strategy
Client
MixxTape Radio
MixxTape Radio is a local Portland rapper who commissioned us for a WordPress website design to promote his music and merchandise. This was a project that I took the lead on, and it was my first attempt at a dark-themed website. It also was my first time working with Adobe PhotoShop. The client provided next to no assets, so most of the information was pulled from what we could find online about him. He wanted as many parallax images as possible, along with a WooCommerce store. He provided a few pictures, and the challenge was adapting the few existing assets we had to work for the website. My team helped me create the more complicated elements of design in PhotoShop, and we collaborated on overall look. The website is currently not finished, but will be pointing to mixxtaperadio.com.
View my work for MixxTape Radio below:
Carrus
Projects
- Content Marketing Strategy
- Project Management
- SEO & Analytics, Content Syndication
- Email Marketing
- Tradeshow Marketing
Client
Carrus
Carrus is a B2B SaaS Allied Healthcare LMS for Allied Healthcare workers. The company initially started off as purely B2C brand with as CareerStep, but Carrus was launched as the B2B arm of the business to better serve the market alongside continuing the B2C operations.
I managed a team of creatives to develop and implement a dynamic content marketing strategy, which included email marketing and newsletters, social posts, webinars, podcasts, blog posts, whitepapers, eBooks, and more.
In addition to my duties as the Content Marketing Manager, I also spearheaded the following roles and projects:
- Developing and implementing the organic SEO initiatives for the brand. My duties included technical SEO optimization, and content syndication, which boosted site traffic by over 50%, and session duration by 42% within 6 months.
- Tracking and analyzing KPI data to forecast and monitor, and optimize marketing campaigns – including SEO rank, traffic, conversion, lead gen, and video.
- Overhauling lead intake processes to streamline efficiency with automation, and fostering inter-departmental collaboration. This led to an increase in B2B partnerships by over 15% within 6 months.
- Heading trade show logistics planning and on-site execution, including vendor negotiations, tradeshow marketing strategy, booth design and presentation, budgeting, and networking.
- Creating and implementing Google Data Studio templates that were utilized company wide, as well as developing an SEO and Analytics reporting procedure to track campaigns.
- Spearheaded the Carrus Content Hub of resources for HR professionals and healthcare organizations. This pushed the brand into the space of thought leadership, where our CEO was invited to speak at tradeshows, and interviewed by HR.com.
View my work for Carrus below:
SEO & Analytics:
Data Studio Analytics Report – March 2022 – October 2022
Data Studio Analytics Report – September 2022
Data Studio Analytics Report – August 2022
Data Studio Analytics Report – July 2022
Data Studio Analytics Report – June 2022
Data Studio Analytics Report – May 2022
Data Studio Analytics Report – April 2022
Data Studio Analytics Report – March 2022
Content Strategies:
Carrus Resources Hub
Infographic Blogs
Misty Frost Interview – HR.com
PNW Cabinets
Projects
- WordPress Website Design & Development
- Copywriting
- SEO Optimization
- SEO Landing Pages
Client
PNW Cabinets
As part of an organic SEO strategy for PNW Cabinets, I created SEO landing pages per service that they provided: countertops and cabinets. The goal was to get their Google My Business pages ranked as well as generate credible leads. Each page was created with specifically high-ranking keywords.
To track specific leads from the SEO landing pages, I configured the contact form to have a subject line containing the following information viewable only to our client “New Contact Form Submission (SEO – Cabinets)”.
View my work for PNW Cabinets below:
Viewpoints Landscaping
Projects
- WordPress Website Design & Development
- Copywriting
- SEO Optimization
- SEO Landing Pages
Client
Viewpoints Landscaping
As part of an organic SEO strategy for Viewpoints Landscaping, I created SEO landing pages per location served, such as Portland, Clackamas, and Hillsboro. The goal was to get their Google My Business pages ranked as well as generate credible leads. Each page was created with specifically high-ranking keywords and mirrored one another.
To track specific leads from the SEO landing pages, I configured the contact form to have a subject line containing the following information viewable only to our client “New Contact Form Submission (SEO – Portland)”.
View my work for Viewpoints Landscaping below:
Atrium West
Projects
- WordPress Website Design & Development
- Copywriting
- SEO Optimization
Client
Atrium West
Atrium West is a high-end office rental space in Tigard, OR. The client was wanting to sell the space, so the website needed to marry the appeal to seller and to tenant. The biggest challenge was finding a way for tenants to book the conference room online without bothering the building owner throughout the process for approving bookings. He is a real-estate mogul, and wanted a very low-maintenance website. I wrote most of the copy and assisted my team with the overall design.
View my work for Atrium West below:
Nina Mata-Russell, LMT
Projects
- WordPress Website Design & Development
- Copywriting
- SEO Optimization
- Marketing Strategy
Client
Nina Mata-Russell, LMT
Nina Mata-Russell, LMT is a mobile massage therapist in Houston, TX who specializes in trauma-informed, LGBTQIA+ safe massage therapy. She started out with no online presence, no assets, and no idea how to start marketing her business.
I have been consulting with her on how best to operate her business – in particular, not underselling her services. For her website, we scheduled a photoshoot for assets – her primary goal was to have diversity in her website photos of race, gender, body types, etc. In addition to facilitating the photoshoot, I wrote all of the website copy and built the website from the ground up. I am currently in the process of blogging for her and publishing her blogs to content syndication networks. I have also created and optimized her social media platforms, Google My Business page, SEO strategy, and tracked analytics.
This project is ever-growing and I have the full trust of the client to continue optimizing her marketing strategy.
You can visit the live site at https://ninamatarusselllmt.com/
Metalbound
Projects
- WordPress Website Design & Development
- Branding & Marketing Strategy
- Copywriting
- SEO Optimization, Content Syndication
Client
Metalbound
Metalbound is an artisan BDSM furniture craftsman located in Ft. Lauderdale, Florida. They were doing a complete rebuild of their e-Commerce structured website, and I had to bid against several other web design firms for the job. Other than the images on the previous site that were not of good quality, and Instagram, there was no marketing collateral.
In addition to the site design, Metalbound is doing a full organic SEO strategy, which is a challenge given the adult content and censorship, and requires creativity with keywords and writing. This is an ongoing project.
View the live website at: https://www.metalbound.com/