Projects
- Blog Writing
- SEO & Analytics, Content Syndication
- Marketing Strategy
- Social Media Marketing
Ecoer is a B2B HVAC equipment distributor with headquarters in Fairfax, Virginia. They develop and distribute their own AI and “Smart” IoT HVAC technology, serving HVAC companies in the U.S. and Canada, with additional offices in China and Japan. Their target audience was HVAC companies, and they offered a distributor program with resources for their vendors. Primarily, they wanted to show that Green Energy is accessible and affordable and will entice homeowners to use the services of their vendors.
With their social media strategy, I focused on the elements of the technology specifically to appeal to the HVAC companies – without getting too technical, or it would be too niche. I wanted to give the HVAC companies a sales pitch to give their customers, and further entice them with the distributor program perks. I started doing weekly “Vendor Spotlights” to encourage engagement and re-shares, which culminated into more distributor program signups.
I created all of the copy and images for the account, monitored Analytics, wrote blogs and published to syndication networks, and conducted keyword research. In addition to the organic social media posts, I had a paid social budget that I would allocate based off of how each post did. The posts highlighted in yellow were the paid social ads.
View my work for Ecoer below:
Branding:
Branding Guidelines
SEO & Analytics:
Marketing Analytics Report – March 2021
Marketing Analytics Report – February 2021
Marketing Analytics Report – January 2021
Copywriting:
Smart Thermostats Are No Longer an Option for Energy Efficiency in HVAC Systems
How to Maximize Energy Efficiency with HVAC Systems
Why is ENERGY STAR Important When Choosing Your HVAC System?
Social Media Marketing:
April 2021
March 2021
February 2021
